The Dynamics of Mass Communication

The Dynamics of Mass Communication
　　My experience of media work has clearly shown me that, apart from a good ideamanteau de moncler, a successful advertisement cannot be separated from a well-coordinated advertising campaign. With the development of media mix and the popularization of Integrated marketing communication，the science of advertising is growing into an applied sciencemoncler. This poses increasingly high requirements on the advertising people in terms of their knowledge and research capacity. To be specific, with the revolution in information technology and the development of interactive function of the Internetmoncler manteau, the mode of communication has been dramatically changed, which has created new approaches for the effective expression and communication of information.
This subject itself constitutes a new field of researchmoncler manteau. On the other hand, the recipient, surround by media, becomes increasingly dependent on media information. Therefore, mass media bears the responsibility of influencing a society’s value, providing cultural guidance, and strengthening peoples faithmoncler jackets. The extensive survey concerning media effect I have carried out has aroused my serious scholarly interest in focusing on media effect as my research field. I am interested in studying how to influence the target audience most effectively through scientific methods so that positive impacts can be produced on social development and peoples ideasmoncler coats. I came to be seriously interested in the psychology of target audience and the consumption differences determined by cultural and economic differences.
In order to probe into how advertising appeals to the inner impulse of the recipient, I made extensive research concerning the consumption behavior by using P & G as a case studynike magasin. With the support of extensive research, I carried out special case study concerning the website construction of P & G and my research findings became a standard part of O & M’s training program. In China where mass communication is under strict government controlnike air force, the research of mass communication is rather limited, lagging seriously behind the rapid development of mass media and the important role it is to play in the social life under the context of globalization. Motivated by thisboots on sale, I am convinced that a Ph. D. program in IMC is the best way for me to develop in an accomplished research in media studies.
To undertake a more advanced program in Communications concentrated in Media Studies (including media effect and target audience psychology) at your esteemed university is undoubtedly an important extension of my undergraduate programa bathing ape.I think that academically, I will be fully qualified for your challenging program the same way that I proved myself successful in my undergraduate program at Peking University. In that programherbicide, my average score for all the courses in my specialty reaches 3.808 and I was listed in the top 1 ranking of my class. In doing my courseworknike shox, I did not confine myself to what was taught by my teachers in class. Instead I did voluminous extracurricular readings of books on advertising and communications in the library to enrich my ken of knowledge.
Ever since I was a sophomore, I started reading western English classics on advertising and communications.They included Mass Communications by Wilbur Schrammair jordans, The Dynamics of Mass Communication (fifth edition) by Joseph R.Dominick (Univ. of Georgia,Athens), and Annual Editions - Mass Media, etc. In addition, I would spend the entire weekend in LongMei Advertisers Bookstore, the only bookstore in Beijing that exclusively caters advertising booksmattress equipment. As the books are all imported from Taiwan, HongKong and overseas, they are too expensive for me to afford. What I could do was reading in the bookstore all day longcomputerized multi-needle quilting machine.I realized during my undergraduate program that communication was more of an applied rather than a theoretical discipline.
　　Therefore, apart from the O & M internship, I purposely involved myself in extracurricular activities related to my specialtycomputerized single-needle quilting machine. As chairman of the Student Union of the School, I organized Peking University’s First Festival of Advertising Culture which created a campus sensationwinter boots, attracting the participation by leading scholars, advertising companies (including 4A Advertising and Grey Advertising) and TV media both in and outside Beijing. I also organized the Peking Universitys advertising contest and Japan Print Advertisement Retrospective Show sponsored by Japans Dentsu Advertisingnike dunks. I attended the Prize-winning Advertisement Show of Cannes Advertising Festival and the Prize-winning Advertisement Show of Asian-Pacific Times.